PORTFOLIO
MAKING DREAMS COME TRUE
The Strategy - January 2023
We all have dreams we hope to fulfil in life. So how do we go about making them a reality, especially when life tends to throw obstacles in the way?!Â
As so many of us contemplate what we want to achieve in 2023, this article explores the journey from being stuck to finding freedom.
TENNIS FEVER
The Strategy - July, 2022
The anticipation. The excitement. The glamorous outfits. The high drama on court. Of course, we can only be talking about Wimbledon. This summer, the world's most hotly anticipated tennis tournament is back. With an insider’s view from the show courts, this piece describes the experience as a spectator of one of the world’s most prestigious sporting events - and what to wear for such sporting occasions!
LIFE IN FULL COLOUR
The Strategy - May, 2022
Bold, glamorous, fabulous colour. As spring makes way for the brightest months of the year, this piece reflects on why adding a pop of colour to your wardrobe, your signature makeup looks or your home adds vibrancy to everyday life - and those special dress-up moments!
A PICTURE SAYS A THOUSAND WORDS
The Strategy - February 2022
We all have hundreds (if not thousands) of photos on our phones – memories captured over the years as we move through life, from the everyday to the extraordinary. This article offers a celebration of memories on camera, and fun new ideas for how to enjoy those moments countless times again through a collection of format ideas.
BRANDS WITH PURPOSE
The Strategy - October 2021
From our favourite jewellery brands to homeware and fashion houses, brands are becoming more imaginative than ever before, in how they connect with us and commit to their ‘why’.
This article for the Strategy takes a look at brands with purpose in the fashion industry, and why they will be the ones to thrive in the future.
A STYLISH NEW BEGINNING
The Strategy - September 2021
Fashion Week marks the beginning of a golden new season.
The ‘Back to School’ feeling, the anticipation of fresh starts, exciting opportunities – even newly opened restaurants, shows and seasonal menus – and time for cozy layers to envelope yourself in on those slightly cooler, darker evenings.
THE LIVE EXPERIENCE IS BACK
The Strategy - August 2021
The energy. The sound. The electric atmosphere. The people. The fun!
Whether dancing with friends at a packed out live gig, laughing uproariously at a local comedy gig, or dining with friends sharing a bottle (or two) of wine over dinner. How much we’ve all missed these shared experiences over the last sixteen months.
As I enjoyed my first live gig of summer at Soho Farmhouse recently featuring a talented up-and-coming artist, this piece celebrates the significance of live events and experiences to our lives, as we gradually begin to venture out to sporting events, festivals and gigs this summer.
THE STYLE OF DISCOVERY
The Strategy - July 2021
My next article for The Strategy: Having lived the last year of our lives so differently, we haven’t been exposed to the many layers of influences that inspire us, our wardrobe, our social lives and beyond.
So how do we stay engaged and curious? How do we continue to be inspired and to learn, as we begin to move forward to a new, more flexible way of life?
This story explores the solution I have found to meet this question: as summer approaches, I have challenged myself to try out one new discovery every week.
DIFFERENT, BUT THE SAME
The Strategy - July 2021
On one of my last adventures before the pandemic, what struck me was that no matter where we live in the world, whilst our expressions of style, our lives and cultures couldn’t be more different, we all find ourselves with very similar human hopes, dreams & challenges that we face. Recounting one particular chance encounter in South Africa, this story reminds us that we’re all different but the same.
THE SHOES WITH THE STORY
The Strategy - June, 2021
My second piece for fashion and lifestyle site, The Strategy.
We all have an item (or several!) in our wardrobe that tells a story. About us. About life. About inspiration. About art. About possibilities. My most treasured item is a magnificent pair of vivid blue satin Manolo Blahnik stilettos, adorned with shimmering Swarovski crystals.
This story reveals one example of the true significance behind the style choices that we make, through a personal account of self-discovery that began with a pair of Manolo's, a healthy dose of self-belief, a one-way plane ticket, and a dream for a future full of possibilities.
EMBRACING THE SMALL THINGS
The Strategy - May 2021
My first published article for The Strategy, a beautifully curated fashion and lifestyle site.
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Whilst the majority of the world remains at home, this story focuses on appreciating the small things that bring a little joy to our days. Whether it's the things we need daily - the essential morning flat white, fresh air, call with a friend, to the things we enjoy - gold demi-fine jewellery, silk pyjamas, a Tom Ford spritz! Collectively we have needed to adapt significantly, but that doesn't mean that we can't do so gracefully, (or disgracefully as the case may be!) and find delight through small ways to express ourselves creatively.
INSPIRATION
March 2021
This piece was written at the beginning of my writing journey during the pandemic, as I discovered that writing was the creative outlet I could use to connect with people and the wider world around me in a whole new way. A life changing silver lining, and the piece that marks the beginning of a whole new chapter.